With more than a decade of experience in marketing, ranking from pay-per-click to direct mail, I’ve seen a lot of failures and far more successes when it comes to marketing.
Today, the art of marketing is far more complex than it once was. However, many of the same basic principles still apply. Too often, professional marketers and small business owners overlook the basic techniques that have separated successful campaigns from those that never turn a profit. Here is my all time list of effective marketing tips.

Know your audience. Successful campaigns get that way because marketers know their audience. They fully understand their needs, how to help meet those needs and how to create demand. Knowing and understanding your audience through proper market segmentation means a well targeted campaign that generates a profitable return.

Read more: The Best Marketing Tips Of All Time

I probably have a new idea every day. And at the time I have it, I usually get so excited that I think it's the next best thing. In mind, at that time, I have just made Steve Jobs look like an amateur.

Ok Dave - whatever...

But, at the same time, some of my ideas are pretty good. I wouldn't have a successful business if they weren't. And of course, some of my ideas are....let's say, put on hold.

If I actually acted on all my ideas, my company would have imploded a long time ago. One can stretch a company too thin where it begins to lose focus. I started in this direction a few years ago. A member of my team made a comment to me that was very enlightening. She said, "I feel as though lately we are growing like a shrub instead of a tree."

Read more: Bringing New Products to Market

It is important to understand that while businesses are tightening their budgets, and even some are cutting their marketing budgets, cutting your budget can actually cause more harm to the growth of your business. Recent studies show that companies continuing to market through a tough economy often see an increase in growth during those times, whereas those who cut their budget often see a sales decrease.

Although we cannot ignore any of the financial stresses of our country, we should rather, re-evaluate what marketing options we have that may cost less but still deliver pleasant and sufficient results. Take some time to analyze what functions properly and what does not. It is crucial to understand the importance of marketing during a recession, therefore, I am here today to help you begin and learn how to set a marketing budget which works best for you, while exploring the popular tips on no cost to low cost marketing.

Navigait LLC is in the process of remodeling.  Please be patient when we are making changes.  Also Chris Ruesink has joined the ranks of Navigait as a web developer which includes online marketing, advertising and search engine optimization. 

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